We are pleased to announce our newest addition to the shopping family -- a simple yet powerful programmatic interface that enables retailers to upload their content to Google and query data from Google. The new Shopping APIs have two components: Content and Search. As part of this launch, we’re are also deprecating the Base API and replacing it with today’s new Shopping APIs.

The Content API for Shopping allows retailers to upload product data to Google for use in multiple places online like Google Product Search, Product Ads, Google Affiliate Network, Google Commerce Search, and Shopping Rich Snippets.

The Search API for Shopping makes it easy for our Google Commerce Search customers, Google Affiliate Network publishers, and developers to build innovative applications using product data.

The Shopping APIs replace the Base API
These new Shopping APIs replace the existing Google Base Data API for our content providers and search applications. We are deprecating the Base API and will fully retire it on June 1, 2011. For existing developers making the switch, we’ve provided a Migration Guide to help.

You can read more details about these announcements on the Google Merchant Center blog and our FAQ on Google Base Data API Deprecation.