More and more websites are enhancing their login systems to include buttons for identity providers such as Google, Yahoo, Facebook, Twitter, Microsoft, etc. Users generally prefer this approach because it makes it easier for them to sign up for a new site that they visit. However if a user already has an account at a website, and they are used to logging in with their email and password, then it is hard to get them to switch to using an identity provider.

Google has recently released a sample site that shows how a website can migrate users away from password based logins, and instead have them leverage an identity provider. This sample site incorporates many of the ideas of the Internet Identity community, as well as feedback from numerous websites who have been on the cutting edge of applying these techniques. The following video provides highlights of some elements of the user experience.

The sample site is at openidsamplestore.com, but we suggest first reading this FAQ which describes the site and has links to additional videos of some of the features. We hope website developers will use these techniques to reduce the need for passwords on their site.