Monday, April 2, 2007
Generating awareness and driving new users and developers to your project's website can be hard for any organization. It can be even harder for open source projects with limited marketing funds. Programs like Google Summer of Code can really help raise awareness of your project, but you may want to learn about another Google program that may be able to help give your project more visibility.
The Google Grants program, currently in beta release, uses Google AdWords to help nonprofits spread their messages to a wider audience by providing them with free advertising on Google.com. This program supports charitable organizations that have a strong mission to help the world and share our philosophy of community service. Typically these are in areas such as science and technology, education, global public health, the environment, youth advocacy and the arts.
If your organization has nonprofit status, you may qualify for free AdWords advertising through this program. Learn more and consider applying today.